WHY ATTEND
- 6 Hours of Virtual Content designed for Michigan STR professionals
- Membership Updates & Exclusive Advocacy Insights straight from MiSTRA leadership
- Expert-Led Education Sessions on marketing, legal, safety, scaling, and more
- Fresh Strategies on AI to streamline guest messaging, pricing, and operations
- Networking with STR Owners from across the state
GET INVOLVED
Interested in sponsoring the United STR Summit? Email us.
Check out available sponsorship opportunities here.
Two days. Six hours of content. Countless takeaways.
The United STR Summit 2025, hosted by MiSTRA, brings together Michigan’s short-term rental owners, managers, and advocates to learn, connect, and lead the future of STRs.
United we stand. Divided, we get banned.
Join Michigan’s short-term rental community for two days of connection, education, and advocacy. The MiSTRA Annual Membership Meeting & STR Summit brings together hosts, property managers, industry experts, and advocates to learn, strategize, and shape the future of STRs in Michigan.
SUMMIT REGISTRATION
PROGRAM HIGHLIGHTS:
- Day 1 Morning (Members Only): Annual Membership Meeting — advocacy wins, elections, community updates, and member resources.
- Day 1 Afternoon (Open to All): STR Summit sessions on hospitality marketing, influencer partnerships, safety/legal insights, and Michigan STR policy updates.
- Day 2 Workshops (Advanced & Interactive): Deep dives into scaling your business and hands-on advocacy training. Open to all.
The short-term rental landscape is shifting fast — if you’re not in the room, you’re missing out.
SPEAKER LINEUP:
JODI BOURNE
Founder
Bourne Creative STR Solutions
Ben Rosema
Sales Executive
Avalara
Sarah Glidewell
Co-Founder
The KarWells
Jen Polson
MiSTRA
Treasurer
Emily Karnaz
Co-Founder
The KarWells
Kate Stoemer
President
MiSTRA
Shelby Kiser
Founder
Swoon Haus Collective
Jess Wagner
Owner
Wander North Rentals
NICHOLAS MASSEY
Chief Sales Officer
Proper Insurance
Annual Membership Meeting (Members Only)
Wednesday, Nov. 5 | 9:00 – 11:30 AM ET
Join MiSTRA leaders and members for a focused review of the year’s accomplishments and a look ahead to 2026. The meeting includes a State of the Association address from President Kati Stoermer, a Treasurer’s Report, and an advocacy update outlining MiSTRA’s 2026 legislative priorities. Members will also hear from Community Hub leaders, participate in elections and the Member Forum, and explore how to maximize their membership through MiSTRA’s growing suite of resources and engagement opportunities.
Michigan STR Summit
Wednesday, Nov. 5 | 1:00 – 4:30 PM ET
Open to all STR hosts, managers, and professionals, the 2025 Michigan STR Summit offers an afternoon of actionable insights and community connection. Highlights include Jodi Bourne’s guest-centered marketing session, a fast-paced expert panel covering taxes, safety, and legal essentials, and The Karwells’ influencer-led discussion on turning reach into revenue. The day concludes with “Policy in Motion,” an inside look at Michigan’s evolving STR landscape and MiSTRA’s advocacy efforts to protect and strengthen the industry.
SUMMIT WORKSHOPS
Buying, Selling, and Scaling: STR Management Business Insights
Thursday, Nov. 6 | 10:00 – 11:30 AM ET
Workshop Facilitator: Heather Bayer
Deep dive into the business of STR management. Learn from Michigan operators who’ve bought, sold, and scaled their companies.
Workshop:STR Advocacy in Action
Thursday, Nov. 6 | 1:00 – 2:30 PM ET
Workshop Facilitators: MiSTRA Leadership Team
Advocacy isn’t just for policymakers — it’s for every host who wants to protect the right to operate. This hands-on workshop helps STR operators navigate the regulatory landscape in Michigan – and advocate effectively.